Leads the creative vision for product design, branding, and digital marketing on projects for Benchmark Independent Consulting, RockBridge Property Management, and Seeds of Peace.

Led the design overhaul of the website and product, updating the UI/UX design, creating core components based on new AI & data integrations, as well as requested user features, and defining user interaction patterns across the platform.

Joined the XR Insights team in Reality Labs to enhance virtual reality user experiences and accessibility through: Improved user experience for device localization by designing more intuitive user interactions. Enhanced third-party developer capabilities with XR Simulator, allowing developers to build and test their virtual experiences without a headset. Designed a standardized, workflow-focused UI/UX and updated system components for internal AR/VR training tools. Ideated potential user experiences during a product exploration for an AI-powered hearable device. Led the UI/UX design for the internal Codec Avatar research & development platform used for testing and debugging generative 3D models.

Consulted the Vizit business development team on design strategies, digital marketing optimization, and creative best practices to enhance user journey, improve user engagement, and advertising ROI.

Joined as the second product designer to help shape the core design UI/UX for the RECUR platform. Additionally expanding and adapting the platform for specific brands to offer their users a more bespoke experience.

Role expanded to take on new ad product development, in addition to cross-functional product design; coordinating with various stakeholders on product strategy and innovation. Design responsibilities range from interactive ad and content experiences to web-based platforms and mobile app design.

Consulted the Vizit business development team on design strategies, digital marketing optimization, and creative best practices to enhance user journey, improve user engagement, and advertising ROI.

Spearheaded the creation of VICE Media Group’s Ad Studio and oversaw custom display ad experiences across VICE’s platforms, driving innovative digital storytelling and ensuring brand consistency. Streamlined processes for ad creation, generating over $7MM in revenue since 2018 and enhancing cross-team collaboration. Delivered weekly insights to the media strategy team, recommending optimizations and improvements based on performance data and campaign analysis.

Developed and executed digital and print campaigns for clients across diverse industries, including AC/Pro, BiC, Flexion, Mercedes-Benz, Teva Pharmaceuticals, and White Castle. Led the design and implementation of the 2019 brand creative campaign for Mercedes-Benz, delivering the selected concept.

Created wireframes and designed a suite of websites for Bayer’s family of IUD products (Essure, Mirena, Kyleena, and Skyla), serving as key educational resources for both consumers and healthcare professionals. Designed and developed rich media assets for brands including Entresto, Cervidil, and Stelara.

Served as Art Director for brands such as Afrezza, All Free Clear, Dupilumab, Tecfidera, Tysabri, and Wyeth Nutrition.