A design studio creating interactive ad experiences for Vice

The Ad Studio is a VMG empowered global authority in digital creative leadership and media product ideation, offering brands The Ad Studio’s proficiency to elevate ad experiences and to pioneer in product ideation in order to maximize digital campaign effects.

I oversaw all custom display ad experiences across VICE’s owned and operated websites, created VICE Media Group’s Ad Studio, an in-house interactive ad design team, and spearheaded digital storytelling across all customer touchpoints; ensuring brand and message consistency throughout the consumer experience.

An ad product for every occasion

Each client approached us with different objectives for driving awareness and engagement. After identifying themes for each project brief, the team developed a set of 8 core products to satisfy the specific goals and KPIs for each campaign.

Animated

Microsite

Dynamic

Reactive Scroll

Immersive

Shoppable

Interactive

Video

Our robust data analytics ensured the most value for clients

After an experience is built and launched, the campaign would be monitored for the entire cycle. Clients were provided weekly snapshots of performance metrics and key highlights, along with any creative recommendations to any underperforming experiences.

Reporting tools include Google Ad Manager, Celtra, MOAT, and internal VICE data tools.

Custom ad packages that drive impact

Through proactively developed processes and efficiencies for seamless creation of custom ad experiences, The Ad Studio has driven over $12.2 million in revenue while in operation, made possible by cross-team collaboration and best-in-class digital experiences.

Let's build something great together.

If you like what you see and want to work together, get in touch.

sean@seanpfinn.com