Sean Finn
Product Designer

Work

Contact

About

Sean Finn
Product Designer

Sean Finn
Product Designer

Work

Contact

About

Recur Forever

Recur Forever

Recur Forever

Simplifying the blockchain and Web3 experience with branded NFTs. 

Simplifying the blockchain and Web3 experience with branded NFTs. 

Overview

Making NFTs approachable, one pass at a time

Company
Recur Forever

Role
Product Designer

Timeline
June 2022—June 2024

Recur set out to bring NFTs to a broader audience—one more familiar with Web2 than Web3.


I led product design for the Recur Pass experience, where we crafted a scalable design system and a user-first NFT marketplace that made blockchain accessible to fans of brands like Hello Kitty and Paramount.

Overview

Making NFTs approachable, one pass at a time

Company
Recur Forever

Role
Product Designer

Timeline
June 2022—June 2024

Recur set out to bring NFTs to a broader audience—one more familiar with Web2 than Web3.


I led product design for the Recur Pass experience, where we crafted a scalable design system and a user-first NFT marketplace that made blockchain accessible to fans of brands like Hello Kitty and Paramount.

Problem

NFTs were powerful—but too complex

The NFT space was dominated by clunky platforms with steep learning curves. Recur needed to onboard first-time users, but there was no clear UX path to help people understand what they were buying—or why.

The NFT space was dominated by clunky platforms with steep learning curves. Recur needed to onboard first-time users, but there was no clear UX path to help people understand what they were buying—or why.

Challenges we face

❌

No UX patterns for Web2 users in Web3 flows

❌

High-friction onboarding and unclear purchase logic

❌

One-off experiences for each brand, no scalable system

We asked

How do we create a branded NFT experience that feels familiar, accessible, and trustworthy?

Research

Grounded in stakeholder and system insights

To better understand the market, we analyzed competing platforms, ran internal usability tests, and worked directly with partner brands to understand what their audiences needed.

Key insights

🧭

Users needed clear guidance on wallet setup and fiat vs crypto

🧩

Brands needed modular flexibility without redesigning from scratch

🔐

Trust was critical—UI needed to feel polished and intentional at every touchpoint

Implementation

Systematizing NFT drops at scale

We built a design system that could flex across IPs, from Nickelodeon to Star Trek. The core marketplace experience was mobile-first and supported both crypto and credit card payments.

Tool Stack

Tool Stack

Design

Figma

Protoyping

Webflow

Coding Stack

Tailwind

What we shipped

✅

Component-based design system in Figma

✅

Mobile-first UX optimized for onboarding

✅

Fiat-compatible smart contract flows

✅

Reusable templates for branded NFT drops

Highlights

Results worth repeating

The Recur Pass drop validated our entire Web2-first approach. With thousands of new users onboarded and trust signals built into every flow, the launch laid the foundation for a reusable system now powering 20+ branded drops—from Paramount to Hello Kitty.

⏱

64,301

Passes sold in 24 hours

💸

$7,200,000

in revenue from pass sales

🧍

70%

sales from fiat onboarding

Takeaways

Designing the bridge from Web2 to Web3

This project taught me the importance of trust signals in emerging tech. When users feel safe, they explore. When brands feel supported, they grow. The design system we built became the foundation for every drop that followed.

Get in touch

Let’s talk. Whether you’re building something new or improving what’s already working, I’d love to hear about it.

Email

sean@seanpfinn.com

Contra

@seanpfinn

LinkedIn

in/seanpfinn

Sean Finn
Product Designer

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